Join Tenetic CEO Chris Wilson and CivicScience Founder and CEO John Dick for a live webinar unpacking fresh consumer data and reactions to the recently announced 2025 TV Upfront presentations.

Overview

Join industry leaders John Dick and Chris Wilson as they unveil exclusive CivicScience data analyzing consumer reactions to the recently announced 2025 TV Upfront presentations. This timely webinar will provide advertisers, media buyers, and industry professionals with actionable insights on shifting viewer preferences, content engagement trends, and implications for advertising strategy in the upcoming broadcast season.

Key Topics

• Analysis of viewer sentiment toward newly announced programming across major networks and streaming platforms

• Comparison of audience demographics and psychographics across different shows and platforms

• Correlation between programming interest and purchasing behaviors

• Strategic recommendations for optimizing media investments based on fresh consumer data

Why Attend

• Access exclusive CivicScience data collected immediately following the 2025 Upfront announcements

• Learn how viewer preferences are evolving in the rapidly changing media landscape

• Understand which programming types and platforms are resonating with high-value consumer segments

• Gain strategic insights to inform fall 2025 advertising allocations

• Opportunity to engage directly with two leading industry experts during live Q&A

Register

Register for the event here.