Insights
Exploring the future of media intelligence through data-driven discoveries.
2026: The Year the Industry Pushes Beyond Fragmented Measurement
Tenetic CEO Chris Wilson shares his media industry predictions for 2026.
The WNBA Growth Story: Why Fans and Brands Should Pay Attention
Mickey Galin, our EVP of National Product, reflects on the WNBA’s rise and what it means for fans and brands.
43% of US Adults Say TV Is Most Acceptable Place For Ads - And Where They Tend To Pay Attention To Them The Most
Tenetic and CivicScience research shows TV is best medium for making people feel connected to their local communities.
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Ninety Days In: Building Culture, Earning Trust, and Creating Momentum from the Ground Up
In this reflection on his first 90 days at Tenetic, Human Resources Director Steve Ottenstein shares what it’s been like to help build a company from the ground up.
Upfronts Need a Smarter Second Act
Tenetic CEO Chris Wilson emphasizes the importance of using real-time consumer sentiment to make Upfront media investments more agile and effective.
Driving to Thrive: A Tenetic Story
John Dick of CivicScience reveals how Tenetic's always-on AI analytics help media companies outpace competitors and anticipate audience needs instead of reacting to them.
Behind the Brand: Decoding Tenetic
Learn about the strategic thinking behind Tenetic's branding and how its logo embodies the company's core mission.
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