New York, NY, September 18, 2025 – Tenetic, an AI-powered real-time insights and intelligence platform for local and national advertising buyers and sellers, today announced a TV integration partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms.

Tenetic plans to leverage Comscore’s TV media data with Tenetic’s consumer and media information to provide an “always on” cross platform view of consumers in real-time, including purchase intent, brand sentiment, media consumption, and shopper journey media touch point patterns.

Comscore is the only MRC local and national accredited TV service, including for ‘households with’ age and gender demos. Tenetic is the only “always-on” consumer insights platform. The integration of the two will provide local and national linear TV buyers with a dynamic and iterative tool for continually optimizing planning, and sellers with real time market insights for maximizing inventory.

“With this integration, the industry can take advantage of the opportunities before them to move at the speed of the market,” says Chris Wilson, CEO, Tenetic. “Our partnership with Comscore will provide the market not only with comprehensive TV media and viewership data but also ‘in the moment’ consumer insights to make planning and selling more efficient, effective and produce better returns.”

“This partnership with Tenetic is a powerful demonstration of how local linear television insights can unlock new value when paired with real-time qualitative data,” said Steve Bagdasarian, Chief Commercial Officer, Comscore. “As the only provider both locally and nationally accredited, including for households with age and gender demos, Comscore is best placed to drive smarter insights for buyers and sellers.”

Tenetic enables clients to maximize the value of their inventory and media spending while delivering measurable results for advertisers. By transforming complex consumer behavior into clear, actionable strategies, Tenetic generates tangible business value across both local and national markets.

By consolidating platforms and eliminating duplicative spend, Tenetic delivers comprehensive, unified insights that empower organizations to make faster and more proactive decisions. With a foundation built on speed, ease of use, and automation, Tenetic equips companies to outlearn competitors, scale with confidence, and lead with clarity—driving growth, efficiency, and long-term financial success.