David Verklin is a long-time BCG Senior Advisor based out of the New York office. David is actively involved
in cases around the world where an understanding of the global holding companies is useful and required. David’s work within BCG spans many practice areas, including Media, TMT, MSP, and PIPE.

David was CEO of Aegis Media Americas, where he was one of the pioneers in the creation of the free-standing media agency business in the United States and Latin America. David brought the media agency Carat to North and South America and quickly grew capitalized media billings to approach $7 billion annually. He reinvented the agency model by integrating online and offline marketing services with the merger of Carat Fusion and Carat USA, which was for a short time the largest fully integrated on/offline agency in the world. David served on the Aegis Group plc board for 10 years prior to the sale to the Japanese advertising giant Dentsu. Dentsu purchased Aegis Group for $4.9 billion in the largest transaction in advertising industry history.

David is a recognized media industry leader. During his tenure at Aegis, he authored Watch This, Listen Up, Click Here, a user's manual for understanding the new media landscape (John Wiley and Sons), which is still being used as a college textbook. David began his career at Young & Rubicam in New York and then helped create Hal Riney & Partners in San Francisco, one of the country’s most famous and awarded advertising agencies, first serving as its Media Director and later as its Managing Director. Under David’s leadership, Riney became one of the largest privately held advertising agencies in the US before it was sold to the Publicis Groupe.

David is a member of the Broadcast and Cable Hall of Fame as well as the American Advertising Federation’s Hall of Achievement. He serves on the board of MediaVillage, LLC and Perform[cb]. David is a graduate of the University of Virginia.