Tod Johnson is the co-founder and managing director of Duo Partners, a New York-based investment and consulting firm.

Tod was the executive chairman of The NPD Group through July 31, 2022, a company he had led since 1971. As of August 1, 2022, he became the chair of the board and a consultant after The NPD Group’s acquisition and subsequent merger with IRI. The combined global company was rebranded in March 2023 as Circana, a leading technology, analytics, and data provider.

Considered an innovator in his field for more than 50 years, Tod has led many industry initiatives with point-of-sale and consumer data, online data collection, and other market research innovations. He is the lead patentee on the methods patent for in-home scanning. His research expertise is in the areas of brand loyalty and brand equity.

He has been a chairman, vice chairman, secretary, and director of the Advertising Research Foundation and was founding chairman and director of the Council for Marketing and Opinion Research. He was elected to the Market Research Council Hall of Fame in 2011.

Tod is also president and chief executive officer of the board of The Metropolitan Opera and a member of the board of the Lincoln Center for the Performing Arts, QualSights, and Swiftline. He is also chairman of the board of CivicScience, a Pittsburgh-based new data collection technology firm. He was CEO and founder of Media Metrix from 1995 to 2001, and he is a past member of the JPMorgan Chase Regional Advisory Board. He is a former vice chair of the Carnegie Mellon University Board of Trustees, where he has been the longest-serving trustee for the university. He was the second recipient of the university’s Founders Medal.

Tod received undergraduate and graduate business degrees from Carnegie Mellon University, where he also taught in the business school.